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Ian Charles Parrish is a professional investor and President of Investors United School of Real Estate - America's first professional school for real estate investing. Using the principles he teaches, Ian became a millioniare at age 25. He was awarded "Young Entrepreneur of the Year" by the Small Business Administration, named "Most Informative Investor" by Creative Real Estate Magazine, and sits on the USA Today "Entrepreneurs Panel." Ian's teachings have enhanced the earning power of thousands of people nationwide.  Full Bio

Contracts: Works of Art

A Creative Work of Art

Red One by Charles Parrish

 


A well-written real estate contract of sale is like a Picasso. Simple, yet complex. Just as a painting speaks for the artist and conveys meaning to viewers, a real estate contract speaks for the parties and directs agents, the title company, lawyers, and perhaps a judge in a court of law.

The “Skinny Contract” I have been using to control millions of dollars in real estate over the last 30 years is a simple, one-page document. The “standard” Realtor contract of sale is 40 pages intended to protect homeowners, but largely unnecessary scribble-scrabble for use by investors. Though “skinny,” every one of my contract clauses is as deliberate as a brushstroke.

To paint your contract for real estate investment profit, you need to learn the right techniques. You need a palette of clauses to choose from, mastery over every word, and understanding of what each is designed to accomplish. With practice and guidance from a master, your contract of sale can be a valuable work of art – a product of your creativity, your imagination, your motivation, your inspiration. It can be your gateway to equity and cash profit.

As you practice your contract “painting” lessons, consider more…

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Top 10 Ways to Sell Your Home Yourself

10 Effective Real Estate Marketing Strategies

Top 10 Ways to Sell Your Home Yourself

 Affix a “For Sale” sign or banner to  the property and use directional signs  to attract attention from side-streets

 


  Today, even time-pressed homeowners can sell their property quickly using simple marketing methods that are often overlooked. With a friendly title company to write up and record the transaction, selling real estate can be fast, easy, and inexpensive.

  Typically, people sell real estate by: 1) hiring an agent, 2) hiring an auctioneer, or 3) selling the property themselves. But more important than who sells the property, is how the property will be marketed best. The key to selling anything is to make the public aware of the opportunity. Consider the following creative marketing methods to best market your properties:

1. Prepare a Flyer
  The first step is to create a detailed flyer about the property. Your flyer should display a picture of the property, its address, your contact information, and all positive attributes and potential benefits. Include specifications such as bedrooms and baths, heating, cooling, plumbing, electric, windows, roof, upgrades, zoning, proximity to landmarks and schools, and any special incentives or warranties. Tape an envelope full of your flyers to the front door and distribute them to potential buyers.

2. Price It to Sell
  Given holding and opportunity costs, there is a time value of money. Instead of waiting for top price, take advantage of the time value of money by establishing a price at or slightly below market. To determine market value more…

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The Most Overlooked “Secret” to Real Estate Success: Have Fun!

In the video below, Charles makes a phone call on behalf of a student who sent out a mailing. Charles makes a successful “trial offer” to negotiate $100,000 off her original asking price, along with some interesting discussion about the…”peculiar” habit of one of her tenants (you’ll have to watch the video).

One of the secrets overlooked by many aspiring and experienced real estate investors is to have fun and to not take anything too seriously, including yourself. If you can make an activity fun, you’ll look forward to it more, put out more positive energy, and have more success!

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Bidder Bonus Time: Real Estate Auction Technique

In the video below, Auction Brokers CEO Charles Parrish and his team showcase another example of using creativity to consistently sell properties in a buyer’s market.

When the crowd was reluctant to bid, Charles shows why he is known as the “Ben Franklin of Real Estate” by breaking out a new technique he invented: “Bidder Bonus Tme”.

By having an auction company on your team, you can your sell properties quicker with less hassle. If you have questions about the Auction method of marketing call Auction Brokers at 410-426-2622, or take the course “1-2-3 SOLD! How to Profit from Real Estate Auctions” today!

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Insight for a Real Estate Investor Website

Ian,

I have been contemplating establishing a Web site for my real estate investment business for the purpose of generating leads for sellers, buyers, and financial partners. I wanted to know if this is something that you do. If so, what has been your experience?

(Aaron Davis; Baltimore, MD)

Hi Aaron,

There are two good reasons to have a Web site for your real estate investing business: Branding and Lead Generation. Let’s take a brief look at how a Web site can best be used for each. more…

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Which Telephone Number is BEST for Business?

Hello Mr. Parrish. I watched the online videos already today! Great Job! I do want to ask one question….as I market toward my motivated sellers….while watching the videos….would it wise to get a toll free number (800, 888, etc) or do you just give out a cell phone number? I have heard also of people getting ”live receptionists” to take calls as well? Thank you, and hope to meet you soon!

Manny Branco more…

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Know When To Say “That’s Not My Problem”

I think every successful real estate investor has had some problem or been broken at some time. People have tried to stick it to us many times. So we are so appreciative to meet good, honest people.  When you meet a successful investor and earn their confidence, I’ve found they are some of the kindest, most generous people around.

The first time that I really had a bad experience in the real estate business, it originated out of trying to help somebody. more…

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Changing Careers: From Attorney to Real Estate Investor

In this edition of the President’s Club interviews, IU Alumnus Gary Janis describes a recently completed REO transaction in Parkville, Maryland with an expected profit of $40,000.

Gary also describes his journey from an attorney to a professional real estate investor, and offers some great words of wisdom to beginning real estate investors on how to overcome your fear of failure, while at the same time how a “human tendency towards greed” can be damaging as well when starting out. Enjoy!

more…

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